Learn best practices, recommendations and more!
In 2020, the number of HCPs using social media for professional reasons increased by 35%. Over the next few years as new HCPs enter the workforce, this trend will continue. In a recent survey, over 60% of HCPs will use social media for work purposes.
While Facebook and LinkedIn remain popular, younger HCPs prefer Instagram and Twitter.
Today, over 640,000 HCPs use Twitter to discuss treatment guidelines with colleagues as well as learn about disease education and new studies.
As one example, medical oncologist Dr. Jack West has 21,500 followers and tweets often about treatment guidelines:
Dr. West also answers questions from colleagues. He often mentions products:
For marketers, it's essential to be on Twitter (now rebranded as "X").
You can monitor Twitter/X for mentions of your products or competitive products.
If you find positive mentions of your product, you can use these to find potential partnerships. If you find negative mentions, you can manage detractors and counter-detailing before it's too late.
You can also identify and target your growth audience. And discover which topics are top-of-mind for HCPs in your disease category.
If you’re not following your HCPs on Twitter, your competitors are.
To start using Twitter, a few suggestions:
Create a non-personal account. To separate your personal and business activity on Twitter, consider an anonymous or non-personal account to follow HCPs.
Follow medical societies. To discover new HCPs, follow medical societies such as @ASCO and hashtags such as #oncology.
Verify HCP profiles. Before following someone, check his or her institution profile and Google Scholar or PubMed to confirm it's a real person.
Set up alerts. To get notified when your HCPs post on Twitter, turn on alerts by clicking the "notify" icon on the HCP's profile.
Respond privately. To respond to a tweet, follow up in a call or email. For compliance reasons, don't reply publicly on Twitter.