Our annual list of thought leaders you need in your feed
We asked our friends which bloggers and podcasters they look up to in Marketing & Omnichannel. Want to see who made the list? Read on!
Mark Bard, Digital Health Coalition A new media, marketing and technology entrepreneur, Mark and his team host a monthly webinar series for marketing and omnichannel leaders. DHC also publishes a wildly popular newsletter that's packed with insights. Are you a marketer who wants to stay on the cutting edge? Don't miss this one. 🔥
Our fave clip: "Short takes with special guest Jemeleth 'Milet' Koo, Genentech."
Follow Mark on LinkedIn or subscribe to the DHC Group newsletter.
MM+M podcast Way back in 1966, MM+M premiered breaking news and analysis for marketers. More recently, MM+M also launched a podcast series. Veteran hosts Marc Iskowitz, Lecia Bushak and Jack O'Brien lead weekly talks with top leaders from Eli Lilly, Sanofi and more. Love podcasts? This one's for you.
Our can't miss episode: "Omnichannel activation without omniburden" with Relevate Health.
Listen to MM+M on Apple Podcasts or Spotify.
Claude Waddington, The Palindromic
Meet Claude, a warm and engaging voice in digital strategy. Claude runs the Life Sciences CX Trends newsletter and The Palindromic, a premier consulting firm which helps clients to reinvent the customer experience. Based in sunny Lisbon, Claude brings creativity, fun and deep expertise to every project. ❤️
Read this first: "How digital and social media trends impact CX and transform product launches."
Driving Digital in BioPharma
Brought to you by Accenture, friendly host Tom Lehmann leads lively conversations with an all-star lineup of speakers. Recent podcast guests include Chris Braithwaite at Novartis, Jason Bronfeld at BMS and Michel Rider at GSK.
Our can't miss episode: "Innovating oncology patient experience with data, digital & tech" with Samer Ansari at Takeda Oncology.
Listen to Driving Digital in BioPharma on Apple Podcasts or Spotify.
Lucy Muniz, The Pharmaceutical Marketing Group
With 32,798 LinkedIn followers, Lucy is an undisputed top influencer in pharma marketing. She's also the CEO of a boutique marketing agency in Buenos Aires and runs a LinkedIn group with 224,980 members. 🤯
Check out Lucy's Life Sciences Directory.
Follow Lucy on LinkedIn, join her LinkedIn group or subscribe to her newsletter.
Pharma Marketing Network
Founded in 2003 by John "PharmaGuy" Mack, PMN was rated a must-read blog for insiders by the Wall Street Journal. Today, the PMN podcast brings dynamic dialogues with thought leaders across healthcare.
Our fave episode: "Pharma & modular content: a deeper dive" with Ryan Rosenberg at Sanofi.
Listen to Pharma Marketing Network on Apple Podcasts or Spotify.
David Douek, Pharma Omnichannel Marketing A new-ish newsletter, Pharma Omnichannel Marketing is packed with practical information for marketers. Led by David Douek at phamax Digital, your inbox can look forward to topics like finding the best digital channels, optimizing the patient journey and more.
Read this first: "What pharma needs to know about Digital Opinion Leaders."
Follow David on LinkedIn or subscribe to his newsletter.
Digital Marketing Institute
This one isn't pharma specific, but it's pure gold. With almost 1,300 posts written especially for marketers, the DMI blog is one you can't miss. In need of reading material? This is a great way to spend a lazy Sunday afternoon.
Our fave post: "7 digital skills every marketing team in pharma must have in 2023."
Nataliya Andreychuk, Viseven
In 2014, Nataliya co-founded Viseven to help pharma deliver personalized omnichannel experiences. Today, she's a highly sought-after speaker and member of the Forbes Agency Council. Her company Viseven has a widely-read blog and just launched a podcast: "Pharma talks: navigating the content maze." 🙂
Read this first: "Digital transformation's impact on pharma marketing & HCP engagement."
Osman Daggezen, OD Pharma Consulting Can you say you wrote the book on omnichannel engagement? Well, Osman can! Previously at Pfizer, Osman wrote "Omnichannel Customer Engagement in Pharma" especially for pharma marketers. One reader raved: "The framework and best practices in this book are super helpful!"
Our top post: "The power of 'why' in pharma omnichannel."
IQVIA Personalization Science
Hosted by affable Andrew Burkus at IQVIA, this podcast will help you optimize your engagements so every touchpoint leads to a better health outcome. Looking to learn the latest and greatest in personalized engagement? This one's for you.
Don't miss: "The evolution of media optimization" with Jason Patterson at Publicis Health Media.
Listen to IQVIA Personalization Science on Apple Podcasts or Spotify.
Danny Flamberg, LiveWorld Did we save the best for last? Maybe! Danny is former managing director at Publicis and current vice president at LiveWorld. An ex-colleague said: "I would absolutely walk into battle with Danny and look forward to working with him again!"
Quite the testimonial. 🙂
Check out the LiveWorld HCP social media pharma marketing survey.
That's our list. Got your own recommendations to share?
Just drop us a note!
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What we're reading
Storyclash post, "Influencer marketing ROI: How to measure your campaigns," April 30, 2024
Underscore Marketing & DHC webinar, "Next-best place and next-best message" with Chris Tuleya at Underscore, March 21, 2024
McKinsey & Co article, "Next-gen B2B sales: How three game changers grabbed the opportunity," March 12, 2024
IQVIA Personalization Science podcast, "How every digital touchpoint can lead to a better health outcome," February 12, 2024
Quantum Learning post, "Omnichannel engagement: is there any 'there' there for reps?" December 1, 2023