Turn your leadership into believers 🙂
Some of you asked for social media ROI metrics to share with your team.
Here are metrics to turn your leadership into believers:
McKinsey & Co: According to a McKinsey survey, personalization can increase revenue by 5-15%, which motivates even the most jaded marketers.
Sprout Social: we commissioned a Total Economic Impact study by Forrester Consulting…Sprout delivered a 233% ROI over three years, resulting in up to $1.3M in savings.
ZS: 4-5% expedited patient opportunity to bring on client brand by mitigating SDOH barriers and 11-22% additional opportunity to deliver affordable patient care.
In our surveys, Medical.watch customers report 240-325% ROI over two years.
Want to use real-time social media data as triggers in the omnichannel journey to activate and engage your HCPs? Contact us.
Get a sample data file
Want to experiment with a free data file? Just ask: developer@medical.watch
Get social media insights for your brands. Sign up for Medical.watch. 🙂
What we're reading
Twitter/X poll, "MedOnc peeps, how are you using your #SoMe time these days?" November 22, 2024
Science article, "Like old Twitter: the scientific community finds a new home on Bluesky," November 20, 2024
Medical.watch LinkedIn poll, "Will advertisers return to Twitter/X?" November 18, 2024
Aktana article, "What are the essential omnichannel capabilities of the future?" October 31, 2024
European Journal of Neuroscience article, "Should we stay or should we go -- the ever-growing role of Twitter (X) in neuroscience dissemination and a quandary of conscience for a field," December 20, 2023