10 must-read books for marketing & omnichannel leaders
We asked our friends to recommend their favorite books for marketers. Check out the list below! 👇👇👇
Do you know what drives your customers to change their habits? Or how and why we buy things? Get answers in this absolute must-read for marketers. A New York Times bestseller, This is Marketing is a refreshing dive into the principles of storytelling, building emotional connections and more. Elevate your marketing game! 🚀
Suggested by our friend Osman Daggezen, this book will help you rediscover the timeless currency of authenticity and trust in a digital age. One reader raved: The Omni Advantage "offers practical strategies for delivering impactful omnichannel HCP experiences." A can't-miss for omnichannel leaders. 🙂
3. Epic Content Marketing, Joe Pulizzi The bible of content marketing, this book will show you how to capture the hearts and minds of your customers and become the brand of choice. One reviewer said: "Joe Pulizzi knows more about content marketing than any person alive. He proves it in these pages." 4. Influence: The Psychology of Persuasion, Robert Cialdini
Another classic. Suggested by a top marketing leader at Sanofi, this book will help you uncover the psychology behind why people say "yes" and learn how to ethically apply these principles in working with your HCPs. Don't miss this one!
Not a marketing book per se, but it's a game-changer. Suggested by our friend Claude Waddington at The Palindromic, Business Model Generation helps you learn innovative techniques from companies such as 3M, Deloitte and others. Ready to embrace new models of value creation? This one's for you. 👍
Recommended by David Douek at phamax Digital, this book is a lifeline when you've had the worst day ever but have to keep going. When you're faced with challenging situations, use the former Navy SEAL's lessons to go beyond your limits. Embrace your most daunting challenges and pursue growth relentlessly.
From a top marketer at Genentech, The Digital Marketing Handbook is a "step-by-step guide to creating websites that sell." Want to learn proven models for building a steady stream of traffic, conversions and opt-ins for your HCP portals? Read this book. No jargon, just gems.
Perfect for digital marketers, this book covers growth hacking strategies to reach your targets and drive sales. Think of growth hacking as a mix of marketing, technology and data science. Instead of relying on traditional advertising, growth hackers use methods like social media, viral marketing and targeted campaigns to boost your product's visibility and customer base. It's all about being innovative, fast and flexible. 💯
Previously at Pfizer, Osman wrote Omnichannel Customer Engagement especially for pharma marketers. This book covers the end-to-end omnichannel customer engagement framework in simple, easy-to-read language. One reader raved: "The framework and best practices in this book are super helpful!"
This one's a game-changer. Want to identify your best customers and optimize your marketing initiatives? Lean Analytics shows you how to concentrate on the One Metric That Matters so you can optimize your top growth drivers. Gain the focus you need to make progress and the discipline to pivot when necessary. Don't miss this one! 💡 That's our list. Did we miss your favorite? Got your own recommendations?
Just drop us a note!
Get social media insights for your brand. Sign up for Medical.watch. 🙂
What we're reading
PharmExec article, "4 essential approaches for effective brand narratives," July 18, 2024
Deerfield Agency post, "The dynamic relationship between the marketer and generative artificial intelligence," June 20, 2024
OptimizeRx article: "Advancing omnichannel: Pharma USA marketing workshop takeaways," May 20, 2024