Prioritize digital opinion leaders for partnership opportunities! 🙂
Every month, you'll get a spreadsheet with the top digital opinion leaders in your disease. Your spreadsheet will include the HCP's audience, content focus, personality and more, so you can prioritize your DOLs for partnership opportunities. 👍
Here's what your report includes:
Name - The healthcare provider's full name.
Institution - The healthcare organization where the HCP works.
State/province - The state or province where the HCP's institution is located.
Country - The country where the HCP's institution is located.
Speciality - The HCP's area of focus.
Medical.watch profile - A link to the HCP’s profile on Medical.watch.
NPI# - The National Provider Identifier number for US HCPs.
Why partner with this HCP? A rationale for collaborating with this HCP based on your product and disease indication.
X - Link to the HCP’s account on X (formerly Twitter).
LinkedIn - Link to the HCP’s YouTube channel.
Other - Link to the HCP's institutional profile.
Audience - An HCP's primary audience may include MDs (Doctor of Medicine), DOs (Doctor of Osteopathy), researchers with PhDs, advanced practitioners (NPs, PAs, etc) and/or patients.
Content Creator status - A "Creator and Amplifier" refers to an HCPs who create original content and repost content from other HCPs. An "Amplifier" refers to HCPs who primarily repost content from other HCPs.
DOL experience - The HCP's level of experience as a digital opinion leader.
Personality - An assessment of the HCP’s personality:
Builders - Motivated to create and pave a new path forward
Constructive Provocateurs - Motivated to advance their agenda or that of their community
Intellects- Motivated to share their knowledge and research
Competitors - Motivated to be at the top of their own niche
Destructive Provocateurs - Motivated to shake things up or challenge the status quo
Defenders - Motivated to protect what they believe to be important from being changed or undermined
Collaborators - Motivated to bridge connections between individuals with the goal of shaping the best solution for all
Content focus - The HCP's primary topics covered.
Tone/Style - The tone or style used by the HCP in their original content.
Primary content - The main content type typically posted by the HCP.
Area of focus - Specific disease indications that the HCP discusses frequently on social media.
Product post count - The number of posts for your product by the HCP in the last 90 days.
Product sentiment - Average sentiment expressed by the HCP in posts about your product.
Competitors - List of the top competitors to the user's preferred product and disease state discussed by HCPs on social media.
Competitors post count - The number of posts for competitive products by the HCP in the last 90 days.
Interests - The HCP’s hobbies or personal interests.
Followers on X - The HCP's total followers on X (formerly Twitter).
DOL followers - The number of other Digital Opinion Leaders following the HCP.
KOL Influence Reach - Estimated reach or influence of the HCP as a Key Opinion Leader.
Post engagement rate - Average engagement rate for the HCP's posts considering reposts, quotes, replies, likes and views of original content.
Average disease posts per month - The average number of posts by an HCP in your disease indication.
Average medical posts per month - The average number of medical posts by an HCP.
Average views per post - The average number of views for medical posts by the HCP.
Example post - An example social media post by the HCP in your disease indication.
Want a sample report?
Need a sample DOL Mapping report for evaluation purposes? Just ask. 🙂
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